By Viktorija - Performance Report

Executive Summary

Total Clicks

3.80K

Up from 0

Total Impressions

1.05M

New Campaign

Click-Through Rate

0.3%

Organic + Ads

Online Store Clicks

152

+533.3%

Key Performance Highlights

Campaign Launch Success: Generated 3,800 clicks and over 1 million impressions from October 1-31, 2025
Store Traffic Surge: Online store clicks increased by 533.3%, demonstrating strong conversion intent
Geographic Focus: 100% of traffic originated from the United States market
Product Category: All performance concentrated in Apparel & Accessories category
Recent Momentum: Significant visibility spike observed in late October/early November

Top Performing Products

Rank	Product Name	Total Clicks	Click Change
#1	Burgundy Ruffled Satin Mini Skirt	802	+1,010
#2	Pearl White Leather Jacket	531	+551
#3	Pink Cashmere Bralette	371	+386
#4	Lurex Tweed Skirt	211	+231
#5	Pink Cashmere Cardigan	206	+206
#6	White Ruffled Satin Mini Skirt	166	+196
#7	Mint Polka Dot Scarf Top	144	New
#8	Lilac Polka Dot Scarf Top	128	New

Competitive Analysis

Visibility vs. Major Retailers

Rank	Competitor	Page Overlap Rate	Higher Position	Ads vs Free Listings
1	Walmart.com	9%	24%	3
2	Shein.com	30%	36%	60
3	Etsy.com	9%	17%	3
4	eBay.com	4%	14%	1
5	Target.com	17%	31%	10
6	Poshmark.com	8%	23%	4
7	Kohls.com	13%	28%	9
8	Temu.com	14%	24%	9
9	Macys.com	9%	25%	2
10	Nike.com	<0.5%	19%	6

Competitive Position Analysis

Highest Overlap: Shein.com with 30% page overlap, indicating direct competition in similar product categories
Market Opportunity: Strong visibility growth compared to similar-sized competitors in recent weeks
Positioning Gap: Competitors consistently rank 14-36% higher in search results, presenting optimization opportunities
Ad Strategy: Major competitors utilizing significant paid advertising (Shein: 60 ads, Target: 10 ads)

Search Trend Insights

Product Category Trends (Last 30 Days - United States)

Shoes
Search Rank: 80 | Dominant Category

+1.8%
Leather & Faux Leather Jackets
Search Rank: <1

+12.7%
Jeans
Search Rank: 4

-2.0%
Shorts
Search Rank: 2

-15.7%
Mini Skirts
Search Rank: <1

-22.2%

Top Brand Search Trends

Uggs

+31.6%
Jeans (Generic)

+13.0%
Nike

+12.4%
Wrangler

+1.2%

Strategic Recommendations

Immediate Action Items

Capitalize on Leather Jacket Trend: The Pearl White Leather Jacket is already a top performer (#2 with 531 clicks). With leather jacket searches up 12.7%, increase ad spend and inventory for this category.
Optimize CTR: Current 0.3% CTR presents significant improvement opportunity. Test product titles, descriptions, and images to increase click-through rates.
Address Mini Skirt Seasonality: Despite mini skirts declining 22.2% in search interest, they represent 2 of your top 6 products. Consider seasonal adjustments or promotional strategies.
Improve Search Position: Competitors rank 14-36% higher. Focus on SEO optimization, product feed quality, and consider strategic paid advertising to improve positioning.

Long-Term Strategic Initiatives

Product Diversification: Shoes dominate search volume (rank 80) but aren't currently featured in top products. Consider expanding footwear offerings.
Brand Building: Currently showing as "Unknown" brand. Strengthen brand identity and recognition to differentiate from major retailers.
Competitive Positioning: High overlap with Shein (30%) suggests price-sensitive market. Consider value proposition differentiation.
Conversion Optimization: Strong click growth but need to track conversion rates to ensure traffic translates to sales.
Geographic Expansion: Currently 100% US-focused. Evaluate international market opportunities once domestic performance stabilizes.

Performance Outlook

The campaign has demonstrated strong initial success with impressive growth from zero to 3.8K clicks and over 1M impressions in just over 30 days. The 533.3% increase in online store clicks indicates high purchase intent and effective traffic quality.

The recent visibility surge in early November suggests positive momentum. However, the competitive landscape remains challenging with major retailers maintaining higher search positions and significant paid advertising presence.

Success Factors Moving Forward:

Maintaining product quality and competitive pricing against major retailers
Improving CTR through enhanced product presentation and targeting
Capitalizing on trending categories (leather jackets, shoes) while managing declining categories
Building brand recognition to reduce reliance on price competition
Converting increased traffic into measurable sales and customer retention