| Campaign | Type | Daily Budget | Spend | Add to Cart | ATC Rate | Cost/ATC | Status |
|---|---|---|---|---|---|---|---|
| OnlineSales-PMax | Performance Max | $50 | $387.34 | 575.52 | 18.88% | $0.67 | Limited by Budget |
| Demand Gen | Demand Gen | $100 | $622.97 | 0 | 0% | N/A | Eligible |
The OnlineSales-PMax campaign delivered exceptional results with 575 add to cart actions at an incredibly efficient $0.67 cost per add to cart. The 18.88% add to cart rate is outstanding and shows strong product interest. However, the campaign is limited by its $50 daily budget, which represents a significant scaling opportunity.
The newly launched Demand Gen campaign spent $622.97 with 0 add to cart actions so far. This is normal for a new campaign in its learning phase. Google's algorithms typically need 2-4 weeks and 50+ conversions to optimize fully. Monitor closely over the next few weeks.
Cost per add to cart dropped from $451.05 to $1.76, a 99.6% improvement. This suggests that Google's machine learning has found the right audience segments and bidding strategy. The Performance Max campaign has exited its learning phase and is now performing efficiently at driving product interest.
With the PMax campaign limited by budget and delivering excellent add to cart rates, there's a strong case for increasing its daily budget from $50 to $75-100. The Demand Gen campaign at $100/day should be monitored for another week before adjusting.
The 124% increase in spend yielded a 57,451% increase in add to cart actions, demonstrating exceptional campaign performance at driving product interest. This dramatic improvement indicates that previous optimization efforts have paid off and the account is now scaling efficiently.
Focus Areas:
• Implement PMax budget increase to $75/day to capture more high-converting traffic
• Monitor Demand Gen learning progress (target: first 10 add to cart actions)
• Analyze PMax asset performance report to identify top-performing creative
• Review audience signals and add high-performing segments
• Consider setting up purchase tracking in addition to add to cart events
• Monitor for any seasonal trends (Q4 holiday shopping)
• Test different bidding strategies once Demand Gen exits learning phase