Executive Summary
Key performance indicators at recommended $3,000/month budget
Monthly Budget Tier Comparison
| Budget Tier | Monthly Spend | Est. Clicks | Est. Leads | Cost/Lead | Deals/Quarter* | Est. ROI |
|---|---|---|---|---|---|---|
|
Starter
|
$1,500 | 90-120 | 6-9 | $167-$250 | 1-2 | 122% |
|
Growth
Recommended
|
$3,000 | 180-220 | 12-18 | $167-$250 | 3-5 | 233% |
|
Scale
|
$5,000 | 300-380 | 20-30 | $167-$250 | 6-9 | 280% |
*Deals/Quarter based on industry-standard 1-in-10 to 1-in-15 lead-to-deal conversion rate for motivated sellers
Choose Your Growth Path
ROI Analysis: $3,000/Month Investment
Detailed breakdown of expected returns at recommended budget
Quarterly Investment
Quarterly Returns (Conservative)
Forecast Assumptions
Industry benchmarks and market data used in this forecast
Average CPC: $14-$18
Louisiana market is less competitive than major metros, allowing for lower cost-per-click on "we buy houses" keywords.
Conversion Rate: 6-8%
Based on optimized landing page with clear CTA. Industry average is 3-5% but your site structure supports higher rates.
Lead-to-Deal: 7-10%
Industry standard for cash buyer leads is 1-in-10 to 1-in-15 motivated seller leads resulting in a closed deal.
Avg Deal Profit: $10-15K
Based on Louisiana market wholesale/assignment fees. National average ranges $5K-$30K depending on deal type.
Geographic: Louisiana
Targeting Louisiana market with focus on high-intent keywords for motivated sellers in distressed situations.
Ramp Period: 60-90 Days
Google Ads requires 2-3 months to optimize. Full performance expected after learning period completes.
Campaign Performance Timeline
What to expect as your campaign matures
Strategic Recommendations
Maximize ROI with these proven strategies
Start with Long-Tail Keywords
Target specific phrases like "sell inherited house fast Louisiana" for lower CPCs and higher-intent leads.
Dedicated Landing Pages
Create specific pages for each keyword theme (foreclosure, divorce, probate) to boost conversion rates.
Implement Call Tracking
Track phone calls as conversions - many motivated sellers prefer calling over forms. Essential for accurate ROI.
Commit to 90 Days Minimum
Google's algorithm needs time to learn. Expect full performance after the initial optimization period.
Target Keyword Categories
High-intent keywords for motivated seller lead generation
Core "We Buy Houses"
- • we buy houses Louisiana
- • sell my house fast [city]
- • cash home buyers near me
- • sell house as-is Louisiana
Situation-Based
- • sell inherited house fast
- • avoid foreclosure Louisiana
- • sell house during divorce
- • sell fire damaged house
Long-Tail (Lower CPC)
- • sell house without realtor LA
- • sell ugly house fast cash
- • sell rental property quick
- • sell house no repairs needed
Keyword Research & Estimated CPCs
20 high-intent keywords with estimated cost-per-click for Louisiana market
| Keyword | Search Intent | Competition | Est. CPC | Priority |
|---|---|---|---|---|
| we buy houses Louisiana | Transactional | Medium | $18.50 | HIGH |
| sell my house fast Louisiana | Transactional | Medium | $22.75 | HIGH |
| cash home buyers Louisiana | Transactional | Medium | $19.25 | HIGH |
| sell house for cash near me | Transactional | High | $24.50 | HIGH |
| we buy ugly houses Louisiana | Transactional | Medium | $16.75 | HIGH |
| sell inherited house fast | Transactional | Low | $12.25 | MEDIUM |
| sell house before foreclosure | Transactional | Low | $14.50 | MEDIUM |
| sell house during divorce Louisiana | Transactional | Low | $11.75 | MEDIUM |
| sell fire damaged house Louisiana | Transactional | Low | $9.50 | MEDIUM |
| sell probate house fast | Transactional | Low | $13.25 | MEDIUM |
| sell vacant house Louisiana | Transactional | Low | $10.75 | MEDIUM |
| sell rental property fast cash | Transactional | Medium | $15.50 | MEDIUM |
| sell house without realtor Louisiana | Informational | Low | $8.25 | LONG-TAIL |
| sell house as-is no repairs | Transactional | Low | $11.50 | LONG-TAIL |
| how to sell house fast for cash | Informational | Low | $7.75 | LONG-TAIL |
| companies that buy houses for cash | Informational | Medium | $14.25 | LONG-TAIL |
| sell my house fast no fees | Transactional | Low | $13.75 | LONG-TAIL |
| cash offer for my house Louisiana | Transactional | Low | $15.25 | LONG-TAIL |
| sell house quick closing | Transactional | Low | $10.25 | LONG-TAIL |
| need to sell house fast Louisiana | Transactional | Low | $12.50 | LONG-TAIL |
Note: CPC estimates are based on Louisiana market data and industry benchmarks. Actual costs may vary based on competition, quality score, ad relevance, and seasonal factors. Long-tail keywords typically offer lower CPCs with higher conversion intent.
Ready to Generate More Leads?
Start with our recommended $3,000/month budget and scale as you see results.