Weekly Google Ads Performance Report
December 28, 2025 – January 3, 2026Outstanding week with exceptional performance. Clicks increased 134% to 13,325. CPC dropped 28% to $0.11. Total investment of $1511.21.
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $1511.21 | $893.73 | +69.09% |
| Impressions | 703,710 | 282,995 | +148.67% |
| Clicks | 13,325 | 5,700 | +133.77% |
| Click-Through Rate (CTR) | 1.89% | 2.01% | -5.99% |
| Average CPC | $0.11 | $0.16 | -27.67% |
A 1.89% CTR is below industry average (2-3%). Recommend testing new ad copy and reviewing keyword relevance.
Clicks increased 134% while CPC decreased 28%. The campaign successfully scaled with improved efficiency.
1) Continue current strategy—the scaling approach is working well
2) Monitor CTR trends as volume increases to ensure quality
3) Consider reinvesting cost savings to expand reach