Weekly Google Ads Performance Report
December 28, 2025 – January 3, 2026Outstanding week with exceptional performance. CTR improved to 15.02%. CPC dropped 19% to $0.44. Total investment of $2935.07.
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $2935.07 | $3607.04 | -18.63% |
| Impressions | 43,930 | 54,693 | -19.68% |
| Clicks | 6,600 | 6,586 | +0.21% |
| Click-Through Rate (CTR) | 15.02% | 12.04% | +24.76% |
| Average CPC | $0.44 | $0.55 | -18.80% |
A 15.02% CTR is exceptional—approximately 5-7x the industry average. The 25% improvement week-over-week indicates strong ad relevance.
CPC dropped 19% from $0.55 to $0.44. This demonstrates excellent optimization results.
1) Consider reinvesting cost savings to expand reach
2) Monitor competitive landscape for opportunities
3) Test similar audiences to scale while maintaining efficiency