Weekly Google Ads Performance Report
December 28, 2025 – January 3, 2026This week showed some softness in key metrics. Clicks decreased 24% to 232. CPC increased 29% to $2.25. Total investment of $522.59.
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $522.59 | $535.51 | -2.41% |
| Impressions | 4,056 | 4,920 | -17.56% |
| Clicks | 232 | 306 | -24.18% |
| Click-Through Rate (CTR) | 5.72% | 6.22% | -8.03% |
| Average CPC | $2.25 | $1.75 | +28.71% |
A 5.72% CTR is approximately 2x the industry average, indicating strong ad relevance and effective messaging.
Clicks decreased 24% week-over-week. This may be due to seasonal factors, competitive pressure, or budget pacing. Recommend reviewing search impression share.
1) Review search impression share to identify if budget or rank is limiting visibility
2) Analyze search terms report for new keyword opportunities
3) Review bid strategy and quality scores to improve efficiency