Weekly Google Ads Performance Report
May 23, 2026 – May 29, 2026No conversions recorded this week. Generated 0 leads, clicks fell 12% to 67, on total spend of $91.92.
| Metric | This Week | Previous Week | Change |
|---|---|---|---|
| Total Ad Spend | $91.92 | $165.63 | -44.50% |
| Conversions (Leads) | 0 | 0 | 0.00% |
| Cost Per Lead | — | — | 0.00% |
| Conversion Rate | 0.00% | 0.00% | 0.00% |
| Impressions | 628 | 792 | -20.71% |
| Clicks | 67 | 76 | -11.84% |
| Click-Through Rate (CTR) | 10.67% | 9.60% | +11.18% |
| Average CPC | $1.37 | $2.18 | -37.05% |
Conversion tracking was implemented on this account this week, so no historical conversions appear in this report. With tracking now live, lead volume will begin populating in next week’s report and going forward.
A 10.67% CTR is exceptional—approximately 5-7x the industry average. The 11% improvement week-over-week indicates strong ad relevance.
CPC dropped 37% from $2.18 to $1.37. This demonstrates excellent optimization results.
1) Consider reinvesting cost savings to expand reach
2) Monitor competitive landscape for opportunities
3) Test similar audiences to scale while maintaining efficiency